Industry pioneer joins Psyched4’s Advisory Board

Psyched4 the new go to destination across the UK & Ireland for live sports and sport related content has announced the latest addition to its growing Advisory Board, naming sports broadcasting industry pioneer Robert Kennedy to the board. Robert will work alongside David McKenzie, Psyched4 CEO and the wider Advisory Board to review company strategy and assist in company growth as Psyched4 moves toward full launch later this year.

‘I’m thrilled to announce Robert has accepted our offer to join our growing Advisory Board. Robert and I engaged earlier this year, I was immediately gripped by Robert’s wealth of knowledge and also his experiences having founded Screen Sport, which have been immensely beneficial in assisting me in navigating the complexities of startup broadcasting. When you think about pioneer’s in the sports broadcasting sector Robert’s name should be alongside names such as Bill Rasmussen in building and delivering what we’ve come to appreciate from dedicated sports coverage today. Robert brings with him over 50 years of industry experience and I’m excited to work alongside him to grow our business.’ Said David McKenzie, Psyched4 CEO.

Robert Kennedy has worked in broadcasting for over 50 years in both television and radio globally. Robert was the Founder and Managing Director of Screen Sport the first pan-European satellite TV sports channel which later in 1993 merged with Eurosport. Robert was able to gain the backing of ABC and ESPN in founding the business and went on to negotiate significant rights contracts globally with Transworld Sport. Robert then went on to executive roles in the Middle East and Asia within the Television industry, subsequently he has worked as a consultant to broadcasting globally.

About Psyched4

Psyched4 Ltd, is the new destination for sports across the UK & Ireland. Psyched4 works alongside multiple leagues and content providers globally, particularly in underserved fan communities across the UK&I geography to capture and engage audiences, while utilising innovative marketing partners to drive greater fan engagement, data insights and profitability in market.

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