Former Discovery Executive Joins Psyched4’s Advisory Board

Psyched4 the new go to destination across the UK & Ireland for live sports and sport related content has announced the latest addition to its growing Advisory Board, naming experienced broadcast executive Lydia Fairfax to the board. Lydia will work alongside David McKenzie, Psyched4 CEO and the wider Advisory Board to review company strategy and assist in company growth as Psyched4 moves toward full launch later this year.

‘Lydia comes highly recommended from many top industry executives and it’s very clear why. From the moment Lydia and I initially conversed I was extremely keen to secure Lydia as a member of our growing advisory board, she understands brilliantly what we are building, plus has a great sense of the tasks we need to do to get there. Lydia’s fastidious approach to building our audience mixed with her experience launching and scaling OTT services will be invaluable. Lydia like everyone within the Psyched4 team is passionate about sport and we are very excited to have Lydia onboard.’ Said David McKenzie, Psyched4 CEO.

Lydia Fairfax is the founder and MD of media consultancy, Triple Crown Consulting. TCC provides strategic advice and implementable strategies to start ups and established broadcasters and platforms on launching and scaling their linear and OTT products and services. Lydia is a former lawyer with over 20 years' experience in the media sector across OTT, broadcast and sports. Prior to setting up TCC, Lydia held the role of SVP Commercial Partnerships, EMEA at Discovery Networks (now Warner Bros Discovery) where she led the development of Discovery’s commercial partnerships in EMEA, a region that consists of 140 markets, with 50 channel brands and a suite of direct-to-consumer products. As part of that role, she structured agreements with Sky, Virgin Media and BT in the UK and other European multi-territory partners including Vodafone and Samsung for the rollout of Discovery’s global real-life streaming service Discovery+.

About Psyched4

Psyched4 Ltd, is the new destination for sports across the UK & Ireland. Psyched4 works alongside multiple leagues and content providers globally, particularly in underserved fan communities across the UK&I geography to capture and engage audiences, while utilising innovative marketing partners to drive greater fan engagement, data insights and profitability in market.

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